Planning an Advertising Campaign

Planning an advertising CampaignParagraph One IntroductionDefinition of an advertise CampaignAccording to BusinessDictionary.com, (2017) an advertising turn on is a interrelated series of advertisements that argon linked by the same theme or concept. It may focus on a specific brand or service, or be directed by a specific target audience. It can last anywhere from a few weeks to even years.Paragraph Two search findingsTarget Audience-According to nibusinessinfo.co.uk (n.d.) when excogitationning an advertising campaign business will need to know when to advertise to their target audience which is likely to buy their products and services.Methods-According to managementstudyguide.com (2016) the methods used to plan an advertising campaign involves seven (7) tone of voices 1. Research 2. Know the target audience 3. Set a budget 4.Decidibg on the proper theme 5. Selecting the media 6. computer programing the media 7. Executing the campaign.According to advertising.nsw.gov.au ( n.d.) establishing the campaign objective is essential for a successful advertising campaign. Campaign objectives should be 1. Specific 2. Measurable 3. Achievable 4. Realistic and 5. Timing.Khadir (2012) States adverting take office can be conveyed as percentage of the total number of household within the established area that has been visible to the advertising message.According multifocus.com (n.d.) there are pre and post campaign evaluation, they are mainly aimed at identifying strengths, recalls and points for improvements in the pre and post phase.Jagopal (2012) expressed advertising is impacting everyone from five month old babies to growing children and adults, instantaneously. In todays social club the media is making products and services more popular in short amount of time.Discussion Plan the advertising campaign for the Airport that you are advising. Managementstudyguide.com. (n.d) states that advertising campaigns are the sets of advertising messages which are alike in nature.The reason of an advertising campaign is toTell individuals nearly your product/service.Persuade people to buy the goods/service offered. convey your service or product accessible to the customersIn advising Liverpool John Lennon Airport on how to plan a successful advertising campaign, there is a strategic format the advisor must follow. As an advisor, the first thing to consider is a market research. A market research is there to inform advisors and businesses about their target market, competitors, potential client, past clients etc. The next step is budget you need to understand how much money it is going to cost and to be communicate on how much is willing to spend (Bram, 2009). The next step is identifying the target customers that would be likely to buy the service or product that should launch. Another step is to find out which mediums would be best to advertise, whether newspaper, billboards, TV, magazines etc. As soon as the medium is selected then we can star t be aftering and making the ad. The design must be creative and attractive, appealing to the audience. The next step is to place the ad, placing the ad happen Once you have a completed the ad, it is time to place it with the ideal advertising medium. Last but not least, is to play the campaign when the campaign finally launches the campaign must be evaluated to see what can be improved (Managementstudyguide.com, n.d.).Paragraph Four ConclusionThe process in planning the advertising campaignAdvertising is regarded as the most important weapon in marketing. The advertising campaign process can be tedious, costly and time consuming depending on the method of advertisement that is used. However, the end result (buyer reception) is not forever and a day predictable or favorable. In planning the advertising campaign for Liverpool John Lennon Airport we had to consider the target audience in which the advertisement would be adapt towards. In addition, a lot of research had to be done we had to set a budget and decide on the advertising method that suits the budget. Next, we scheduled the media and execute the campaign. After the advertising campaign was completed, we did a post evaluation to identify any flaws, strength and also any future improvements in which we could implement. The campaign is deemed a success for the airport in assisting to accomplish their targeted goals.ReferencesAdvertising.nsw.gov.au, (n.d.). Campaign objectives Planning a campaign NSW Strategic Communications. online Advertising.nsw.gov.au. Available at http//www.advertising.nsw.gov.au/advertising/planning-campaign/campaign-objectives Accessed 31 Dec. 2016.BusinessDictionary.com. (2017). What is advertising campaign? definition and meaning. online Available at http//www.businessdictionary.com/definition/advertising-campaign.html Accessed 2 Jan. 2017.Jagopal, S. (2012). Impact of advertisement. online Slideshare.net. Available at http//www.slideshare.net/sindhujagopal/impact-of-adverti sement Accessed 31 Dec. 2016.Khadir, L. (2012). Reach, frequency impact. online Slideshare.net. Available at http//www.slideshare.net/Laisekhadir/reach-frequency-impact Accessed 31 Dec. 2016.Managementstudyguide.com, (2016). Advertising Campaigns intend and its Process. online Managementstudyguide.com. Available at http//www.managementstudyguide.com/advertising-campaigns.htm Accessed 30 Dec. 2016.Multifocus.com.br, (n.d.). Pre and Post Campaign Evaluation MultiFocus a Market Intelligence company. online Multifocus.com.br. Available at http//www.multifocus.com.br/en/prepost.php Accessed 31 Dec. 2016.nibusinessinfo.co.uk, (2016). Planning an advertising campaign nibusinessinfo.co.uk. online nibusinessinfo.co.uk. Available at advertising-campaign Accessed 30 Dec. 2016.https//www.nibusinessinfo.co.uk/content/planning-a Bram, T. (2009). The 8 Steps of an Advertising Campaign SmallFuel Marketing. online Smallfuel.com. Available at http//www.smallfuel.com/blog/entry/the-8-steps-of-an -advertising-campaign Accessed 2 Jan. 2017.Managementstudyguide.com. (n.d). Advertising Campaigns Meaning and its Process. online Available at http//www.managementstudyguide.com/advertising-campaigns.htm Accessed 2 Jan. 2017.Managementstudyguide.com. (n.d.). Steps in Advertising Process. online Available at http//www.managementstudyguide.com/advertising-process.htm Accessed 2 Jan. 2017.